TV Legal Ads – A Good Radar for Next Big Mass Tort Categories
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https://www.law.com/2024/03/26/tv-legal-ads-proving-useful-radar-for-next-big-mass-tort-categories/
Ward Black Law advertisement for Camp Lejeune claims of water contamination. Image via YouTubeGeneral counsel can get an early warning about new trends by tracking television legal ads that solicit mass tort plaintiffs. They can also gauge the appetite of plaintiffs’ bars for product litigation categories.
March 26, 2024, 11:57 AM
5 Minute Read
What You Should Know
- Environmental contamination cases accounted for $59M of the $168 million spent by plaintiffs’ attorneys on television legal ads last year.
- Ads for mass torts increased in January, especially for hernia mesh and airbag inflators, as well as hair straightening.
The next threat to corporate legal departments from plaintiffs’ attorneys is a television commercial.
Tracking television ads that solicit plaintiffs in mass torts gives general counsel in industries at risk months of early notice of new trends. It can also gauge the current appetite of plaintiffs’ bars in ongoing product litigation categories.
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